Skip to main content

For brands and operators

Advertise on Sea.net

Sea.net is an independent editorial resource for active maritime recreation on the Pacific Coast. If your brand serves cruisers, sailors, or coastal travellers — and you want to reach them on a site that keeps advertising tasteful — we'd like to talk.

Who reads Sea.net

Sea.net's audience is Pacific Coast cruisers, charter customers, and active maritime-recreation travellers — Washington to Baja, with growing British Columbia and California coverage. The reader profile skews experienced: most are owners, regular charterers, or boating-curious adults with the time and budget to plan a real cruise. Articles cluster around destination guides, anchorage and marina detail, seamanship and safety education, and trip reports.

What we offer

Two ad placements per article, plus newsletter sponsorship when the list reaches a meaningful size. We use EthicalAds as our default network for both display slots — vetted advertisers, no third-party tracking, no programmatic auctions, single image+text ad. Direct sponsorship is also available for relevant brands at a fixed weekly or monthly rate.

Display ad placements

  • Sidebar slot — visible on desktop, throughout each article. Persistent but quiet. Sized roughly 130×100, image+text format, single advertiser per impression.
  • End-of-article slot — visible on all devices, between the article body and related-reading section. Highest-intent placement; readers who finished the piece are the most engaged audience on the site.

Newsletter sponsorship (when available)

When Sea.net's newsletter reaches ~1,000 active subscribers, single-sponsor weekly issues become available. One sponsor per issue, clearly disclosed, ideally a brand relevant to that week's editorial theme. Email editor@sea.net to be notified when this becomes available.

Direct sponsorship

For sailing schools, charter operators, marinas, gear brands, or maritime-services businesses that want a more prominent placement than EthicalAds provides, direct sponsorship is available at a fixed monthly rate. One sponsor per slot, displayed in our typography and colour palette, no animation. Email editor@sea.net with details about your brand and the audience you want to reach.

Editorial standards

Sea.net is editorial-first. Advertising lives within constraints designed to protect the reader experience. These are non-negotiable.

  1. Maximum two ad slots per page. No exceptions.
  2. Slot placement is fixed: sidebar (desktop) and end-of-article. No mid-paragraph placements, no sticky banners, no overlays.
  3. No programmatic ad networks that auction creative — no Google AdSense, Mediavine, Ezoic, or Raptive. Only vetted networks (EthicalAds, Carbon Ads) or direct sponsors.
  4. No content recommendation widgets — Taboola, Outbrain, RevContent, or similar. No exceptions, regardless of revenue offered.
  5. No pop-ups, interstitials, autoplay video, animation, or expanding ads. Static creative only.
  6. All affiliate links are disclosed at the foot of each article. Plain language, no weasel words.
  7. All sponsored content is labelled "Sponsored" at the top of the page in the same prominence as the byline. Editorial firewall is non-negotiable.
  8. The methodology block stays on every article, including sponsored pieces. Trust is the asset; ads extract from it. The editorial process — AI-assisted drafting, human fact-checking against authoritative sources — is disclosed regardless of sponsorship.
  9. Annual review. Once a year we walk the site as a first-time reader and ask whether it still feels editorial-first. Anything that fails is cut.

What we don't accept

We will turn down advertising — even at premium rates — from any brand or category that conflicts with the site's purpose or standards. Specifically:

  • Anything misleading, deceptive, or marketed to vulnerable audiences
  • Content that contradicts safety guidance Sea.net publishes (e.g. brands advocating against PFD use)
  • Cryptocurrency speculation, "get rich quick" schemes, gambling
  • Brands with documented patterns of poor service to cruising customers
  • Anything our editor wouldn't be willing to mention by name to a friend planning a cruise

Get in touch

For direct sponsorship enquiries, partnership questions, or to be notified when newsletter sponsorship opens, email editor@sea.net. We typically reply within 1–2 business days.

For a deeper read on the editorial mission and how Sea.net is written, see About the editor.